by Ted Rubin | May 5, 2018 | Featured, Marketing, Social Media/Marketing
You would think, given everything that has transpired regarding restaurant reviews in digital media over the past decade, that restaurant managers/owners would take the hint that the customer’s experience at their restaurant IS their brand. However, I guess there are...
by Ted Rubin | Feb 9, 2018 | Featured, Marketing, Social Media/Marketing
How long does it take to acknowledge the existence of someone you know who has reached out to you directly with a question or comment? I get that people are busy, and that we all get plenty of spam online. I also get that high-level executives feel like their very...
by Ted Rubin | Dec 15, 2017 | Featured, Marketing, Social Media/Marketing
When you’re trying to learn the real story about a product or service as a consumer, do you turn to the people who market that product or the people who actually use it? Do you build a connection with a brand because of the way that a product is pitched to you,...
by Ted Rubin | Dec 7, 2017 | Featured, Marketing, Social Media/Marketing
For many younger employees who have entered the job market in the last decade, working remotely is simply a way of life. The technology is there to make it happen relatively seamlessly. The flexibility of working remotely is great, and it removes some of the common...
by Ted Rubin | Nov 9, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
