by Ted Rubin | May 31, 2011 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors or whether we use our middle initial in visual materials or not; it is now about “Social I.D.” – our voice...
by Ted Rubin | Apr 28, 2011 | Featured, Marketing, Social Media/Marketing
We want to believe that with a careful multi-faceted marketing strategy, we can protect our brand message and keep it from getting diluted or changed as it gets further from our reach. The truth is, there are many things you cannot control about your brand…...
