by Ted Rubin | Apr 28, 2011 | Featured, Marketing, Social Media/Marketing
We want to believe that with a careful multi-faceted marketing strategy, we can protect our brand message and keep it from getting diluted or changed as it gets further from our reach. The truth is, there are many things you cannot control about your brand…...
by Ted Rubin | Mar 27, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at SheSpeaks In the past, marketing owned the brand, using a tightly controlled set of messages piped through carefully selected channels to ensure brand “ownership” through control….but that’s no longer the case. The increasing integration of...
