by Ted Rubin | Jun 10, 2024 | Marketing
Throughout history, brands have continuously adapted their communication strategies to keep up with technological advancements. From print to radio, TV to web, and now the digital AI era, the landscape of marketing is always evolving. However, is it truly a...
by Ted Rubin | Jun 29, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing
The difference between brand and reputation can be easy to overlook, as many marketing writers use the terms interchangeably. While they share similarities, they are not the same thing, and understanding the difference is important for managing your business’s...
by Ted Rubin | Nov 12, 2022 | Featured, Marketing, Social Media/Marketing
The Story is Beyond Real and Worth the Read by DJ Edgerton For those of you who know, and not many do…my first real Job was at DDB Needham in NYC as an Mechanical artist during the summer of 1989. Still a student at Pratt Institute. Soon after, degree in hand, I...
by Ted Rubin | Dec 17, 2020 | Featured, Marketing, Social Media/Marketing
Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation—it seems that the marketing soil beneath our feet is constantly shifting. But is...
by Ted Rubin | Mar 10, 2017 | Divorced Dad, Featured, Marketing, Social Media/Marketing
This past year, I have been blessed with so much from friends, family, clients and colleagues. One of my highlights has been a series of 10 videos I’ve done with branding expert David Brier. While he’s funny, smart and scratches beneath the surface to get at why stuff...
