by Ted Rubin | Jun 10, 2024 | Marketing
I publish all my content on TedRubin.com and distribute it from there. I utilize Medium, LinkedIn, and external blogs to endorse and re-share my content. Even if I create content for another platform and receive compensation, I ensure it is also posted on...
by Ted Rubin | Jun 10, 2024 | Featured, Marketing, Miscellaneous
Understanding the value of Return on Relationship (ROR) is crucial when it comes to measuring social ROI. This encompasses organic engagement, community management, sentiment monitoring, and various other factors… as well as judgment with regard to the emotional...
by Ted Rubin | Sep 2, 2021 | Featured, Marketing, Social Media/Marketing
What is the true value of Social Media to a brand? I believe many are STILL looking at this in too narrow and traditional a fashion. Most people are focused on trying to assign a dollar value to each Facebook post, like, share, Twitter follower, TikTok view, etc.,...
by Ted Rubin | Jun 3, 2020 | Featured, Marketing, Social Media/Marketing
Rockstar CMO asked me, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?”… It’s time to hit reset. For people I find myself outdoors taking advantage of this time to exercise even more than usual. I’m noticing...
by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
