by Ted Rubin | Jul 18, 2013 | Featured, Marketing, Social Media/Marketing
Most C-level Executives, CMO included, view “Social” as media—but they don’t know how to interact with consumers there in a meaningful way. They want to buy CPMs or Likes—but don’t know what to do with them afterward. CMO’s also make the...
by Ted Rubin | Jan 27, 2013 | Featured, Marketing, Social Media/Marketing
I recently circulated a Facebook Post where I announced that my corporate title at Collective Bias was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn’t explain further, and it got everyone guessing what CHO stood for. It was a great...
by Ted Rubin | Oct 3, 2012 | Featured, Marketing, Social Media/Marketing, Video
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
by Ted Rubin | Oct 3, 2012 | Featured, Marketing, Social Media/Marketing, Video
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
by Ted Rubin | Oct 3, 2012 | Featured, Marketing, Social Media/Marketing, Video
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
