by Ted Rubin | Jun 25, 2013 | Featured, Marketing, Social Media/Marketing
Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places. Here are a few things to consider in addition to just posting articles and working the SEO angle… four...
by Ted Rubin | Jun 13, 2013 | Featured, Marketing, Social Media/Marketing, Video
Published on May 28, 2013 Bryan Kramer, CEO and President of Purematter talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias at Smarter Commerce Global Summit 2013 in Nashville. Bryan and Ted discuss the important of content for brands, becoming a...
by Ted Rubin | Jun 11, 2013 | Featured, Marketing, Social Media/Marketing
There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What’s a marketer to think? Are...
by Ted Rubin | Jun 10, 2013 | Featured, Marketing, Social Media/Marketing
As I travel around the country attending conferences and speaking at events, one thing stands out to me in relation to brand engagement—particularly in social media circles—it needs to be more personal. What do I mean by that? Well, for one thing, it takes more than...
