by Ted Rubin | Sep 27, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Sep 10, 2012 by smartercommerce Todd “Turbo” Watson (blogger and tech evangelist) talks with Ted Rubin, Chief Social Marketing Officer, Collective Bias. Ted discusses Return on Relationship™ and the importance of social media in all business...
by Ted Rubin | Sep 17, 2012 | Featured, Marketing, Social Media/Marketing
The Collective Bias influencer community creates shopper content By Stuart Feil September 10 2012 ADWEEK Shopping is, by its very nature, a social activity—people always want to know what other people are buying or discuss what they’ve bought themselves with friends...
by Ted Rubin | Jul 31, 2012 | Featured, Marketing, Social Media/Marketing
Twitter has not been readily accepted as a small business tool yet but there are those who are having a great deal of success using it in many ways. So why should small business be using social media at all? The most prominent reasons are responding to customer...
by Ted Rubin | Jul 27, 2012 | Featured, Marketing, Social Media/Marketing
Originally posted at IBM Smarter Commerce… Redefining commerce in the age of the customer. A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said: “Businesses try to force-fit their own framework onto the...
by Ted Rubin | May 14, 2012 | Featured, Marketing, Social Media/Marketing
View more presentations from John Andrews + Follow Social Shopper Trends – May 2012 by John Andrews on May 12, 2012 Social media is rapidly evolving and new platforms are being introduced almost daily it seems. Here’s a simple overview of some smart tactics...
