by Ted Rubin | Mar 31, 2026 | Featured, Miscellaneous, Uncategorized
With Passover beginning this week, and all that is currently going on in the world, I’ve been thinking a lot about religion and community. Passover, for Jews around the world, is a powerful reminder of resilience. Of survival. Of a people who endured oppression and...
by Ted Rubin | Sep 20, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A network is a wonderful thing. It connects us. It gives us reach. It helps us discover opportunities and extend our visibility. But let’s be clear… a network, by itself, isn’t enough. Reach is only the beginning. What truly creates impact, what sustains trust,...
by Ted Rubin | Sep 13, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Relationships aren’t built on algorithms, they’re built on connection. And connection takes more than a “like” or a quick scroll. It means showing up, supporting others, and engaging with intention. Too often, we underestimate the ripple effect of a thoughtful...
by Ted Rubin | Nov 16, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Social media platforms, in their early stages, were bustling spaces of authentic conversation and connection. Brands that excelled understood that success in this realm was not just about broadcasting messages but about cultivating genuine relationships. The recent...
by Ted Rubin | Nov 9, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing
If at some point your brand voice is misunderstood by stakeholders, a great deal will depend upon the community you have built around your brand. Building a strong community creates a support system that goes beyond simple interactions or surface-level engagement....
