by Ted Rubin | Dec 31, 2012 | Featured, Marketing, Social Media/Marketing
This post written jointly by Ted Rubin and Casey Petersen “Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term...
by Ted Rubin | Aug 26, 2012 | Featured, Marketing, Social Media/Marketing
I talk often about ROR, Return on Relationship™(hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time...
by Ted Rubin | Feb 10, 2012 | Featured, Marketing, Social Media/Marketing
I believe many are looking at this in too narrow a fashion. Everyone is trying to assign a dollar value to a Facebook fan or Twitter follower instead of addressing the fact that engagement and interaction that takes place in these mediums and are incredibly important...
by Ted Rubin | Apr 13, 2011 | Featured, Marketing, Social Media/Marketing
Many people are finally realizing that social media is serious business. Not “serious” as in stuffy, fun-resistant, and devoid of personality, but “serious” as in something that is of great value to our companies and needs to be treated as such. What is one of the...
