by Ted Rubin | Sep 1, 2015 | Featured, Marketing, Social Media/Marketing, Video
There are several reasons why I think businesses hamstring their social efforts. 1. Companies Fear Social, Fear the Permanence of the Web First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to...
by Ted Rubin | Oct 3, 2013 | Featured, Marketing, Social Media/Marketing
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying...
