by Ted Rubin | Apr 19, 2019 | Featured, Marketing, Social Media/Marketing
My take on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads. Programmatic media buying, marketing and advertising is the “algorithmic purchase and sale of advertising space in real time”, and it has...
by Ted Rubin | Apr 12, 2019 | Featured, Marketing, Social Media/Marketing
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. Isn’t it great when you unsubscribe and start getting more emails? Signing up for any type of...
by Ted Rubin | Mar 26, 2019 | Featured, Marketing, Social Media/Marketing
Empowering your employees will result in success for your brand… Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training, an employee can learn to be a true ambassador for your brand,...
by Ted Rubin | Mar 22, 2019 | Featured, Marketing, Social Media/Marketing
Why marketers need to really understand what their audiences want, before they – and their products – become irrelevant… Does it appear that you’re followed around online with ads for things you already own? A case in point… I own three Nests, nine Nest...
by Ted Rubin | Feb 22, 2019 | Featured, Marketing, Social Media/Marketing
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other marketing experts. That doesn’t mean it will be...
