by Ted Rubin | Aug 12, 2018 | Featured, Marketing, Social Media/Marketing
In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves, depending on whether they were observed. What does that have to do with...
by Ted Rubin | Jul 29, 2018 | Featured, Marketing, Social Media/Marketing
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an...
by Ted Rubin | Jun 24, 2018 | Featured, Marketing, Social Media/Marketing
Guest post via John Andrews Walt Disney World Astounds Its Visitors With Experiential Product Marketing I began my business career as a Dominos Pizza manager in Maine. One of our marketing efforts at the local level was calling around 10 customers a night to see how...
by Ted Rubin | Jun 12, 2018 | Featured, Marketing, Social Media/Marketing
The world of retail has been shifting beneath our feet – and it’s doing so because the digital age has fundamentally changed everything about how we live. It’s changed how we communicate, how we work, how we travel, and how we buy things. And just like the digital...
by Ted Rubin | Jun 5, 2018 | Featured, Marketing, Social Media/Marketing
Visit your favorite shopping mall – if you still have a favorite – and you can already see the seismic shift in retail taking place across the country. When was the last time you visited a Sports Authority, or RadioShack? What about bargain retailers like Payless...
