by Ted Rubin | Aug 16, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Both concepts have a major...
by Ted Rubin | Jun 14, 2017 | Featured, Marketing, Social Media/Marketing
Marketers love re-targeting, and it’s a pretty natural, if misguided, instinct. This person bought something, or looked at something, they seemed happy enough about buying it, so let’s not let the party end without getting them to buy even more. We all...
by Ted Rubin | Apr 2, 2017 | Featured, Marketing, Social Media/Marketing
It’s easy to forget that Amazon began its life as an online retailer of books – the paper kind. The eCommerce website where today you can literally purchase almost anything you can imagine got its start selling a single type of product that would soon lose most...
by Ted Rubin | Dec 31, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to...
by Ted Rubin | Nov 22, 2016 | Featured, Marketing, Social Media/Marketing
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for...
