by Ted Rubin | Dec 17, 2020 | Featured, Marketing, Social Media/Marketing
Brands have been fighting the age-old battle of gaining audience attention with every shift in technology. From print to radio, radio to TV, TV to web, and now the digital transformation—it seems that the marketing soil beneath our feet is constantly shifting. But is...
by Ted Rubin | Dec 13, 2020 | Featured, Marketing, Social Media/Marketing
Instead of thinking in terms of “Convince and Convert,” start thinking in terms of “Converse and Convert.” Helpful content gives your customers reasons to stay engaged—not just react—and also increases brand advocacy. Introduction mailfloss had the opportunity to chat...
by Ted Rubin | Dec 12, 2020 | Featured, Marketing, Social Media/Marketing
You might know me as a positive guy if you have read, listened to, or watched my stuff over the years. I strive to be that way, especially when I’m interacting with others, but it’s never been an automatic thing for me when evaluating myself. In my younger days –...
by Ted Rubin | Nov 26, 2020 | Featured, Marketing, Social Media/Marketing
A Network gives you Reach, BUT a Community gives you Power! Networks Connect… Communities Care A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated...
by Ted Rubin | Nov 21, 2020 | Featured, Marketing, Social Media/Marketing
1. If brands are hoping to stay relevant and keep up with the content creation phenomenon, 2021 needs to be the year of Empowering Employees to Power your Brand. It is plain and simple—employee censorship on social channels is a disaster for brands. We can no longer...
