by Ted Rubin | Apr 17, 2013 | Featured, Marketing, Social Media/Marketing
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know...
by Ted Rubin | Apr 11, 2013 | Uncategorized
CollectiveBiasTV Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for...
by Ted Rubin | Apr 9, 2013 | Featured, Marketing, Social Media/Marketing
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those...
by Ted Rubin | Aug 26, 2010 | Featured, Marketing, Social Media/Marketing
Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time take up by gaming. I have to strongly disagree. The long tail is alive and well, and if...