by Ted Rubin | Jan 8, 2019 | Featured, Marketing, Social Media/Marketing
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees...
by Ted Rubin | Jan 7, 2019 | Featured, Marketing, Social Media/Marketing
It is very, very rare to have your customer’s full attention. No matter how good your marketing is, people are still thinking about the food in the oven, the letter they have to mail, or the game they watched last night. Even when someone comes into your store,...
by Ted Rubin | Nov 29, 2018 | Featured, Marketing, Social Media/Marketing
*LISTEN TO THE PODCAST HERE*: This week’s episode – 006: Ted Rubin, CMO, Photofy… Retail Relevancy and the Changing Digital Landscape Are you using technology to advise you and create valuable, relevant customer experiences? Are you using mar-tech as part...
by Ted Rubin | Aug 28, 2018 | Featured, Marketing, Social Media/Marketing
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how. ~via RockstarCMO It’s not always easy to boil a big, complex topic like marketing down to its most basic, important...
by Ted Rubin | Aug 12, 2018 | Featured, Marketing, Social Media/Marketing
In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves, depending on whether they were observed. What does that have to do with...
