by Ted Rubin | Mar 21, 2016 | Featured, Marketing, Social Media/Marketing
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social...
by Ted Rubin | Mar 11, 2016 | Featured, Marketing, Social Media/Marketing
Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the...
by Ted Rubin | Feb 24, 2016 | Featured, Marketing, Social Media/Marketing
Growth is a key goal for any small business, but it’s important to pursue it through tactics that fit your long-term plan. Too much growth too soon often leads to a drop in quality, which makes that growth unsustainable. There are many challenges that come with growth...
by Ted Rubin | Feb 18, 2016 | Featured, Marketing, Social Media/Marketing, Video
Joel: My buddy Ted Rubin is a social marketing strategist and brand evangelist who really understands building relationships. In episode #47 of the Top 5 Scope, we discuss five tips for explosive return on relationship. About the Author Joel Comm is an Internet...
by Ted Rubin | Feb 17, 2016 | Featured, Marketing, Social Media/Marketing
When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online...