by Ted Rubin | Jan 29, 2012 | Featured, Marketing, Social Media/Marketing
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
by Ted Rubin | Jan 29, 2012 | Featured, Marketing, Social Media/Marketing
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
by Ted Rubin | May 6, 2011 | Featured, Marketing, Social Media/Marketing
In the past three years, social media has gone from being a novelty, to test and try out, to being serious business. Companies are now coming on board and showing their new opinion of the true business value of social media by opening their budgets and allocating...
by Ted Rubin | Apr 17, 2011 | Featured, Marketing, Social Media/Marketing
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough to just start accounts with all the most popular social media tools...
by Ted Rubin | Apr 11, 2011 | Featured, Marketing, Social Media/Marketing
Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated. Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a...
