by Ted Rubin | Aug 2, 2016 | Featured, Marketing, Social Media/Marketing
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only is the lighting awful (is my skin really that green?), but piece...
by Ted Rubin | May 7, 2016 | Featured, Marketing, Social Media/Marketing
The buy button is a big story lately, but it’s not social commerce. A recent survey by email marketing giant Campaigner indicates that 36 percent of marketers surveyed have seen an increase in purchases since adding buy buttons to their social media campaigns. On its...
by Ted Rubin | Apr 26, 2016 | Featured, Marketing, Social Media/Marketing, Video
Is it the Chief Marketing Officer (CMO) or the customer service department? Oracle Social spoke with social marketing author and keynote speaker Ted Rubin about who owns the customer experience (CX). Originally posted at Oracle, February 2016
by Ted Rubin | Apr 21, 2016 | Featured, Marketing, Social Media/Marketing
We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that mean for most brands? An omni-channel approach goes beyond just connecting your various channels and...
by Ted Rubin | Feb 24, 2016 | Featured, Marketing, Social Media/Marketing
Growth is a key goal for any small business, but it’s important to pursue it through tactics that fit your long-term plan. Too much growth too soon often leads to a drop in quality, which makes that growth unsustainable. There are many challenges that come with growth...