by Ted Rubin | Dec 16, 2014 | Featured, Marketing, Social Media/Marketing
—– No matter which social channels you’re using, providing value to users is the best strategy for building relationships. Social media is constantly evolving, with users finding new ways to employ existing platforms. Popular social channels often...
by Ted Rubin | Oct 11, 2014 | Featured, Marketing, Social Media/Marketing
—– Whether you’re building your personal brand, your business brand or both, one thing remains true: You need content to help you build trust and followers. If you’re marketing your small business, it’s important to remember to build your personal brand along...
by Ted Rubin | Oct 2, 2014 | Featured, Marketing, Social Media/Marketing
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
by Ted Rubin | Apr 27, 2014 | Featured, Marketing, Social Media/Marketing
To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and...
by Ted Rubin | Jan 29, 2014 | Featured, Marketing, Social Media/Marketing
Getting the right message to the right people at the right time is an age-old marketing mantra. And how you hit that sweet spot has been foremost in the minds of every marketer since people started selling things to each other. That hasn’t changed over the years, but...
