by Ted Rubin | Jan 21, 2014 | Featured, Marketing, Social Media/Marketing
This post is right on point and makes a perfect case for Return on Relationship (#RonR) enhancing ROI. See below for the screen shot of a coincidental engagement I had with United Airlines right before I saw this post from John. Originally posted at Ignite Social...
by Ted Rubin | Nov 2, 2013 | Featured, Marketing, Social Media/Marketing
The hospitality industry desperately needs a 6.0 upgrade. In this day and age, with digital messaging and smartphone apps taking the place of snail mail and paper trails, I find it incredible that a hotel chain still pushes notes under the door. And yet that’s...
by Ted Rubin | Oct 7, 2013 | Featured, Marketing, Social Media/Marketing
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to...
by Ted Rubin | Aug 22, 2013 | Featured, Marketing, Social Media/Marketing
With all the noise online today, people are tuning out things like advertisements and promotions from brands. When considering a product or service, what’s more important to them are the thoughts and opinions of their friends—especially in social media. Reviews have...
by Ted Rubin | Feb 9, 2013 | Featured, Marketing, Social Media/Marketing, Video
I suggest forwarding to minute 8:16 and beginning with Shayna Beck’s introduction. I speak after that from minutes 10-16, and then we go back and forth from there with a panel discussion. Even in an era with heightened customer expectations and a sense that...
