by Ted Rubin | May 12, 2014 | Featured, Marketing, Social Media/Marketing
More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how quite a few mothers...
by Ted Rubin | Apr 17, 2014 | Featured, Marketing, Social Media/Marketing, Uncategorized
Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and...
by Ted Rubin | Apr 10, 2014 | Featured, Marketing, Social Media/Marketing
Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are...
by Ted Rubin | Mar 12, 2014 | Featured, Marketing, Miscellaneous, Social Media/Marketing
There is no doubt anymore that the social media revolution has made permanent changes to the communication landscape-both for companies and individuals. However the individual changes are what’s driving the social media industry in business, and many...
by Ted Rubin | Mar 9, 2014 | Featured, Marketing, Miscellaneous
In the past the term “branding” was meant to encompass how a company portrayed its image. It covered things like logo and other visual imaging, as well as how they marketed themselves with slogans, jingles and the like. How the public perceived your...
