by Ted Rubin | Dec 30, 2020 | Featured, Marketing, Social Media/Marketing
by John Andrews and Ted Rubin The Influencers Inside Are Building Local and Personal Engagement for Brands Practically everyone is a content creator now. We don’t just send texts, we send emojis and memes and AR-enhanced videos. Content creation and...
by Ted Rubin | Jul 24, 2020 | Featured, Marketing, Social Media/Marketing
If brands are hoping to stay relevant and keep up with the content creation phenomenon, the rest of 2020 needs to be the time for Empowering Employees to Power your Brand. It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no...
by Ted Rubin | Jul 5, 2020 | Featured, Marketing, Social Media/Marketing
In this interview, we talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names. What is the story behind Photofy? Photofy was founded in 2013 as a...
by Ted Rubin | May 18, 2020 | Featured, Marketing, Social Media/Marketing
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
by Ted Rubin | May 5, 2020 | Featured, Marketing, Social Media/Marketing
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...