by Ted Rubin | Nov 30, 2010 | Featured
Social Media Marketing Magazine November 29th, 2010 By Ted Rubin, Chief Social Marketing Officer at OpenSky 1: Relationships: how do you build them online? I believe everything we do in our personal and business lives revolves around relationships—now more than ever....
by Ted Rubin | Aug 28, 2010 | Featured, Social Media/Marketing
The mistakes I see being made is trying to measure Social engagement with the same tools we measure every other digital touch point. In my view email, search, even banner ads, have spoiled marketers into thinking everything can be and must be measured with the metrics...