by Ted Rubin | Oct 12, 2012 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the era of “New Media.”...
by Ted Rubin | Oct 9, 2012 | Featured, Marketing, Social Media/Marketing
Chicago Tribune: Lessons from KitchenAid: Even the worst social media mistakes are preventable (for those who cannot access via this link, the whole article is posted following the Facebook comments below.) KitchenAid made the worst social media mistake of all...
by Ted Rubin | Oct 8, 2012 | Featured, Marketing, Social Media/Marketing
I read a post last week debating whether QR codes are a fad or a marketing trend ripe for growth. My thought was… REALLY? QR codes are not a fad, that would imply they ever had value or were a phenomenon in the first place. QR codes were dead on arrival. Sure,...
by Ted Rubin | Oct 3, 2012 | Featured, Marketing, Social Media/Marketing, Video
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
by Ted Rubin | Oct 3, 2012 | Featured, Marketing, Social Media/Marketing, Video
Interview at IBM Smarter Commerce Global Summit September 2012 Tami Cannizzaro, Executive Director of Marketing at IBM interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias on how CMOs should personally approach social media. Great insights on how...
