by Ted Rubin | Jan 1, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have been very lucky in friendship. I may not have the wealth or success that some can claim, but I know what it is to have people in my life who know me well, like me just as I am (well, most of the time), listen to me, make me laugh, support me always, and who...
by Ted Rubin | Dec 22, 2014 | Featured, Marketing, Social Media/Marketing
Three things are most important for anyone who wants to be successful using Twitter for relationship building: 1. Being available as much as possible. 2. Constantly producing and curating content to attract those who don’t know you or may feel reluctant to reach out....
by Ted Rubin | Nov 24, 2014 | Featured, Marketing, Social Media/Marketing
The beauty of events and traveling is the ability to take relationships developed digitally to a face-to-face encounter that cements the connection. Most think this does not scale, but it does because when you make this a regular part of your travels, always reaching...
by Ted Rubin | Oct 26, 2014 | Featured, Marketing, Social Media/Marketing
For me Twitter and new friends have gone hand-in-hand from the beginning. And I’m not just talking about gaining followers here—I’m talking about true connection, forming relationships and making things happen. I’ve never “bought” a single Twitter follower for any of...
by Ted Rubin | Sep 11, 2013 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Make it a thoughtful day! #RonR #JustBeNice Return on Relationship, ROR (#RonR)… simply put, is the value that is accrued by a person or brand due to nurturing a relationship, whereas ROI is simple dollars and cents. ROR is the value (both perceived and real)...
