by Ted Rubin | Jan 25, 2015 | Featured, Marketing, Social Media/Marketing
Originally posted January 13 2015 5:20 PM by Influential Insiders Editor, @JaciClement Ted Rubin likes to talk. A lot. OPERATORS STANDING BY: With 260,000 Twitter followers and counting, Ted Rubin wonders why no one ever calls. With his brand exploding, it appears the...
by Ted Rubin | Jan 25, 2015 | Featured, Marketing, Social Media/Marketing
Originally posted January 13 2015 5:20 PM by Influential Insiders Editor, @JaciClement Ted Rubin likes to talk. A lot. OPERATORS STANDING BY: With 260,000 Twitter followers and counting, Ted Rubin wonders why no one ever calls. With his brand exploding, it appears the...
by Ted Rubin | Aug 30, 2014 | Featured, Marketing, Social Media/Marketing
Originally posted at Joshua St. Aubin, August 20, 2014 If influence was completely based on vanity metrics like follower count, Katy Perry would be themost influential person on Twitter with Justin Bieber following closely behind. Unless you’re a teenage girl, I think...
by Ted Rubin | May 1, 2013 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Nov 19, 2011 | Featured, Marketing, Social Media/Marketing
What does it mean when the “Standard for Influence” company (Klout) makes a change in its algorithm that seems to suggest a change in its standard as many Klout “Online Success Scores” dropped significantly overnight? It means they’re crazy to make the change…or… are...