by Ted Rubin | Jul 17, 2014 | Featured, Marketing, Social Media/Marketing
Any time a big digital idea comes along, especially an idea that shakes free from the status quo, the marketing masses have one simple question – how does it work? If that question can’t be answered with reams of data, the concept is often dismissed. It’s a pragmatic...
by Ted Rubin | Jul 7, 2014 | Featured, Marketing, Social Media/Marketing
In recent times several marketing and communications gurus have declared “Marketing is dead.” Indeed, many of the traditional channels for marketing, such as advertising, direct mail and cold calling, have lost much of their effect and impact. However, as long as...
by Ted Rubin | Jun 26, 2014 | Featured, Marketing, Social Media/Marketing, Video
Embed code: Uploaded on Jun 25, 2014 https://www.sdl.com/innovate-sanfran If you want to continue to reach your market in this social media age, your communications, public relations, and marketing need to focus on building relationships. Your metrics need to expand...
by Ted Rubin | May 12, 2014 | Featured, Marketing, Social Media/Marketing
More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how quite a few mothers...
by Ted Rubin | Apr 17, 2014 | Featured, Marketing, Social Media/Marketing, Uncategorized
Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and...