by Ted Rubin | Aug 7, 2014 | Featured, Marketing, Social Media/Marketing
Co-Authors: John Andrews and Ted Rubin AMA recently published an article that I reposted yesterday, The Retweet that Never Sleeps, about Duane Reade’s highly successful content marketing approach that has helped the tiny (in terms of store count) retailer...
by Ted Rubin | Aug 6, 2014 | Featured, Marketing, Social Media/Marketing
Originally posted by Molly Sloat at American Marketing Association John Andrews and I, along with Duane Reade’s Calvin Peters, devised this strategy when we were running Collective Bias. This is all about Return on Relationship, #RonR… New York-based...
by Ted Rubin | Jan 21, 2014 | Featured, Marketing, Social Media/Marketing
This post is right on point and makes a perfect case for Return on Relationship (#RonR) enhancing ROI. See below for the screen shot of a coincidental engagement I had with United Airlines right before I saw this post from John. Originally posted at Ignite Social...
by Ted Rubin | Apr 21, 2013 | Featured, Marketing, Social Media/Marketing
Marketing in an age of media disruption from John Andrews
by Ted Rubin | Mar 25, 2013 | Featured, Marketing, Social Media/Marketing
Originally published at Collective Bias by John Andrews (@Katadhin) I’ve been thinking about Daniel Morgan recently. Mr. Morgan was a warrior charged with defeating the most powereful, organized and efficient military force of his time, the British Army. Having...
