Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]

by Ted Rubin | May 11, 2020 | Featured, Marketing, Social Media/Marketing

This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...

Building Relationships During a Time of Crisis… Shane Barker and Ted Rubin

by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing

COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...

Frictionless Retail: Turning Consumers into Buyers

by Ted Rubin | Apr 19, 2020 | Featured, Marketing, Social Media/Marketing

Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t necessarily be hard to find. The difference between brands often...

Consumers are Loyal to Experience, not Brands

by Ted Rubin | Apr 10, 2020 | Featured, Marketing, Social Media/Marketing

It’s not just the brand, product or price, IT’S The EXPERIENCE…. especially now when Health at Safety are the top of everyone’s list! Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard...

Better Products, Better Marketing… Better Listen

by Ted Rubin | Mar 15, 2020 | Featured, Marketing, Social Media/Marketing

Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...