by Ted Rubin | May 18, 2020 | Featured, Marketing, Social Media/Marketing
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
by Ted Rubin | May 15, 2020 | Featured, Marketing, Social Media/Marketing
Q & A: The importance of Return on Relationship (#RonR) on your customers and team… even more-so during this pandemic. 1. What should people be thinking about with regard to building brand relationships during this unique period we find ourselves in? RonR...
by Ted Rubin | May 14, 2020 | Featured, Marketing, Social Media/Marketing
What is Empathy and Why is it Not Enough? We all know the basic definition of empathy: the ability to understand and share the feelings of another. However, today, that simple idea is not enough. In some ways it should be easier since we are all more or less feeling...
![Westminster Innovation: 3 questions & 3 answers with Ted Rubin [video]](https://i0.wp.com/tedrubin.com/wp-content/uploads/2020/05/Screen-Shot-2020-05-11-at-5.48.08-PM.png?resize=762%2C518&ssl=1)
by Ted Rubin | May 11, 2020 | Featured, Marketing, Social Media/Marketing
This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...
by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
