by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
by Ted Rubin | Apr 19, 2020 | Featured, Marketing, Social Media/Marketing
Turning consumers into buyers requires so much more than just an everyday low price. Customers have more options than ever before, which means that a good price on the item that they need won’t necessarily be hard to find. The difference between brands often...
by Ted Rubin | Apr 10, 2020 | Featured, Marketing, Social Media/Marketing
It’s not just the brand, product or price, IT’S The EXPERIENCE…. especially now when Health at Safety are the top of everyone’s list! Think about your favorite song or artist and consider why it’s your favorite. Do you remember when you first heard...
by Ted Rubin | Mar 15, 2020 | Featured, Marketing, Social Media/Marketing
Thanks to the continual evolution of social media, we have a growing set of useful tools for gathering feedback about our brand and products. Online branded communities, for example, have become increasingly valuable meeting spaces where community members and brand...
by Ted Rubin | Mar 8, 2020 | Featured, Marketing, Social Media/Marketing
I have a real problem with this question I get asked often… “So, what is our future role in stimulating need?” I realize that a great deal of the marketing world focuses on “stimulating need” rather than fulling needs, solving problems, providing solutions, and making...
