by Ted Rubin | Jan 31, 2018 | Featured, Marketing, Social Media/Marketing
Maintaining relationships can be hard work, and we all have our little pet excuses that pop up when we may not be in the mood to put in the effort on a given day. The easiest excuse? I need to do this just right to accomplish my goal, otherwise it won’t be worth...
by Ted Rubin | Jan 25, 2018 | Featured, Social Media/Marketing, Uncategorized
It’s plain and simple—employee censorship on social channels is a disaster for brands. We can no longer control the message folks. The social framework is “bigger and stronger” than our puny frameworks. Instead of fighting it every step of the way, USE it to your...
by Ted Rubin | Jan 19, 2018 | Featured, Marketing, Social Media/Marketing
You want a recipe for boring, cookie-cutter content? Probably not, but I’m going to give you one anyway. Start out by considering your own opinion, and then forget all about it. Instead, work on producing what you think other people want to see, and saying what...
by Ted Rubin | Jan 8, 2018 | Featured, Marketing, Social Media/Marketing
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms are essentially huge AI systems designed to keep users...
by Ted Rubin | Jan 5, 2018 | Featured, Marketing, Social Media/Marketing
Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated college in 1980, and I was taught by my parents to look people in...
