by Ted Rubin | Jun 6, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
The New Rules of (Social Media) Engagement. Exploring how servicing customers on social media yields new actionable data. Join us as we speak with Ted Rubin, social marketing strategist and highly-acclaimed speaker on brands and social, acting CMO of Brand Innovators,...
by Ted Rubin | Jun 3, 2017 | Featured, Marketing, Social Media/Marketing
Today’s knowledge-hungry consumers often know as much about a product as the people trying to sell it. So what’s your sales edge? “Learning to build stronger relationships with your clients.” I was reading some great information recently on social selling...
by Ted Rubin | May 30, 2017 | Featured, Marketing, Social Media/Marketing
The key is harnessing the power of social influence in a compelling way that connects authentic story-telling with brand and product interaction. This is a radical departure from the current media and eCommerce environment as consumers seek information when and where...
by Ted Rubin | May 26, 2017 | Featured, Marketing, Social Media/Marketing
Return on Relationship, ROR (#RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, loyalty,...
by Ted Rubin | May 22, 2017 | Featured, Marketing, Social Media/Marketing
In addition to social training, grooming social advocates within your company also requires that they have access to content. Naturally, you’ll be publishing content that’s brand related for them to share. However, don’t make it a one-way street. Also publish (or...
