by Ted Rubin | May 2, 2017 | Featured, Marketing, Social Media/Marketing
The person who came up with the concept of “social listening” probably didn’t intend for the name to be ironic, but here we are. So many brands treat social listening as little more than another item on the analytics checklist. They look at the numbers, check...
by Ted Rubin | Apr 29, 2017 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a leading social marketing strategist, acting CMO of Brand Innovators, and co-founder of the recently launched Prevailing Path. HOW TO PREPARE YOUR BUSINESS David Reimherr: Ted, to dig in, what do you feel is the first thing a small business should do...
by Ted Rubin | Apr 23, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Listen. If you want to be heard above the growing social media “noise,” you need to first listen to your consumers so when you do speak, you get it right. What are they saying, what are they feeling, what are their pain points, what solutions do they need? Don’t just...
by Ted Rubin | Apr 21, 2017 | Featured, Marketing, Social Media/Marketing
Today’s Guest: Ted Rubin Ted Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His first book, Return on Relationship, was...
by Ted Rubin | Apr 18, 2017 | Featured, Marketing, Social Media/Marketing
Career Advice I’d Give To My Younger Self… – Be careful about looking back too much. Learn from your mistakes, but try not to second guess yourself too much. – Surround yourself with friends you trust… A network gives you reach; a community...
