by Ted Rubin | Mar 2, 2017 | Featured, Marketing, Social Media/Marketing
Just be nice. When you’re working to build relationships, you can never go wrong by showing some basic respect, decency and empathy. It’s pretty easy to be nice when the sun is shining, you’re in a good mood, and you’re surrounded by people...
by Ted Rubin | Feb 27, 2017 | Featured, Marketing, Social Media/Marketing
In today’s episode of The Art of Passive Income, Mark and Scott talk to Ted Rubin. Ted is a Leading Social Marketing Strategist, Acting CMO of Brand Innovators and Co-Founder of Prevailing Path. He is a guy that says what he thinks and believes that being who you are...
by Ted Rubin | Feb 19, 2017 | Featured, Marketing, Social Media/Marketing
Look at big corporate brands, and you’ll find plenty of businesses paying millions to cultivate influence by creating the next viral moment. Good luck. The impulse is understandable, but the tactics leave much to be desired. Obsessing over “the big one” all too...
by Ted Rubin | Feb 15, 2017 | Featured, Marketing, Social Media/Marketing
Transactions, conversions, closing the deal. All good stuff in the grand scheme, but not what we should be focusing on when building sustainable relationships with customers. The problem is that when a transaction is the only goal, there’s little focus on...
by Ted Rubin | Feb 12, 2017 | Featured, Marketing, Social Media/Marketing
I’ve been reflecting for a while on an article from MediaPost, which outlines some of the ways social media and online culture have changed the way we interact face to face. The upshot, based on a study by the British government, is that we’re making fewer...
