by Ted Rubin | Feb 10, 2017 | Featured, Marketing, Social Media/Marketing
Then… – Listen to them, and make sure you take actions that let them know you are listening. Every human being needs to feel that their contributions are appreciated and that their opinion matters. Otherwise work is a mindless drudge with no purpose (other...
by Ted Rubin | Feb 8, 2017 | Featured, Marketing, Social Media/Marketing
The excuses for shunning B2B social listening are familiar by now, and they are understandable even if they’re ultimately misguided: B2B brands don’t generate the same social chatter as B2C brands in popular niches B2B decision-makers don’t use...
by Ted Rubin | Feb 7, 2017 | Featured, Marketing, Social Media/Marketing
My Guest is an industry leader in Social Marketing strategy and brand evangelism. Forbes Magazine ranked him among the top 15 social media influencers, he was listed number 2 on the LeadTail list of top 25 people most mentioned by digital marketers. He is the author...
by Ted Rubin | Feb 3, 2017 | Featured, Marketing, Social Media/Marketing
When you tell your story in a way that people will care, you create a relationship, a connection, a value that goes beyond immediate $’s and cents. It is what creates conversation, the content that creates trust, loyalty and advocacy. All of this will scale no...
by Ted Rubin | Jan 30, 2017 | Featured, Marketing, Social Media/Marketing
You may have noticed that it’s not terribly difficult to build up a huge list of connections on your favorite social platform, if volume is your goal. Volume doesn’t necessarily translate to quality, but there are plenty of tactics to rack up big...
