by Ted Rubin | Dec 11, 2016 | Featured, Marketing, Social Media/Marketing
If I had one piece of advice to give marketers who are beginning a career in 2016, it would be this: Millennials are not a new species. Keep that in mind the next time someone tells you they have the “secret” of marketing to Millennials, Gen Z, or whatever generation...
by Ted Rubin | Dec 5, 2016 | Featured, Marketing, Social Media/Marketing
The Truth about Social Media in less than 2 minutes! Social marketing strategist Ted Rubin and brand specialist David Brier are at it again. This time for every CEO, entrepreneur, CMO and startup that has only 120 seconds to get an insight they can use right now. Take...
by Ted Rubin | Dec 2, 2016 | Featured, Marketing, Social Media/Marketing
You’ve heard me say before that everybody has influence because we all have an influence on the people around us. However, this can be a double-edged sword, especially if we let negative emotions rule us. Negativity (and anger in particular) is not only an emotional...
by Ted Rubin | Nov 30, 2016 | Featured, Marketing, Social Media/Marketing
If I were to write a newspaper article for brands that encompasses what they need to be doing in 2016 and beyond, it would have the title: Stand Out by “Liking” Them Before They “Like” You. Why? Because social media success does not come down...
by Ted Rubin | Nov 27, 2016 | Featured, Marketing, Social Media/Marketing
A professional network is more than just a list of well-placed contacts. It’s a collection of relationships, built on a foundation of time, energy and emotional investment. The people that you see every day, at work or in any social group, are in the best position to...
