by Ted Rubin | Sep 12, 2016 | Featured, Marketing, Social Media/Marketing
One of the advantages of social over face-to-face interaction is that it can take some of the inherent nervousness out of the listening process. Digital conversations allow for the type of measured, detailed responses that are rarely possible in a face-to-face...
by Ted Rubin | Sep 8, 2016 | Featured, Marketing, Social Media/Marketing
That old, moss-covered wall between sales and marketing in the brick-and-mortar world has been showing its age for a long time now. It’s great to see that the wrecking balls are on-site, and they’re clearing the way for the type of collaboration that has long defined...
by Ted Rubin | Sep 7, 2016 | Featured, Marketing, Social Media/Marketing
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it...
by Ted Rubin | Sep 5, 2016 | Featured, Marketing, Social Media/Marketing
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember: 1- You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer should remember is to market to your target audience—not...
by Ted Rubin | Sep 5, 2016 | Featured, Marketing, Social Media/Marketing
Here are Three Key Marketing 101 Lessons that never go out of style and all Small Business Owners need to remember: 1- You are NOT Your Customer—Do Your Research: One of the most important lessons every marketer should remember is to market to your target audience—not...
