by Ted Rubin | Aug 2, 2016 | Featured, Marketing, Social Media/Marketing
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only is the lighting awful (is my skin really that green?), but piece...
by Ted Rubin | Jul 23, 2016 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted...
by Ted Rubin | Jul 21, 2016 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
by Ted Rubin | Jul 18, 2016 | Featured, Marketing, Social Media/Marketing
Perhaps you’re a small business and you don’t quite know how to make that personal, emotional connection with others. Ted Rubin, acting CMO of Brand Innovators, has some creative ideas for you. Rubin learned one of his earliest lessons about making a personal...
by Ted Rubin | Jul 13, 2016 | Featured, Marketing, Social Media/Marketing
Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came...
