by Ted Rubin | Aug 13, 2016 | Featured, Marketing, Social Media/Marketing
The six words to never utter in today’s business environment… “We’ve always done it this way.” Empower your employees to collaborate with each other, float new ideas and try new ways of getting things done. Stop thinking in terms of silos of information...
by Ted Rubin | Aug 10, 2016 | Featured, Marketing, Social Media/Marketing
Brand identification is changing right along with the other shifts social media has brought about. It is no longer as much about the company logo, the colors, or whether we use our middle initial in visual materials or not; it is now about “Social ID”—our voice and...
by Ted Rubin | Aug 4, 2016 | Featured, Marketing, Social Media/Marketing
Instagram Stories: I have been posting in response to others posts, here’s a quick summary… Very smart move by FB. More tools for creating continent, all sounds good to me. Just make sure to play where your consumers play. I believe Instagram will pull a...
by Ted Rubin | Aug 2, 2016 | Featured, Marketing, Social Media/Marketing
A clothing retailer’s ideal customer has a recurring nightmare. They’re in a dressing room with the four-to-six pieces the clerk has allowed, staring at themselves in an unflattering mirror. Not only is the lighting awful (is my skin really that green?), but piece...
by Ted Rubin | Jul 23, 2016 | Featured, Marketing, Social Media/Marketing
What does it mean to build a reputation? I’m not talking about brand recognition, or even the quality of the products or services you offer. Those things are important; however, a reputation is something more. It’s the little things…those moments of unprompted...
