by Ted Rubin | Jul 21, 2016 | Featured, Marketing, Social Media/Marketing
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not...
by Ted Rubin | Jul 18, 2016 | Featured, Marketing, Social Media/Marketing
Perhaps you’re a small business and you don’t quite know how to make that personal, emotional connection with others. Ted Rubin, acting CMO of Brand Innovators, has some creative ideas for you. Rubin learned one of his earliest lessons about making a personal...
by Ted Rubin | Jul 13, 2016 | Featured, Marketing, Social Media/Marketing
Depending on where you get your marketing advice, or if you pay any attention at marketing conferences or just about every marketing newsletter, you might be reading a lot about a newly discovered species called “Millennials.” We’re not sure what planet they came...
by Ted Rubin | Jul 5, 2016 | Featured, Marketing, Social Media/Marketing
Growing your list is not simply about numbers… it’s about adding value to what you do. In order to ensure that happens, the following are important parts of the process… 1. Permission is a privilege, not a right: Consumers do not owe us their...
by Ted Rubin | Jul 2, 2016 | Featured, Marketing, Social Media/Marketing
This post brought to you by Microsoft Office . The content and opinions expressed below are that of Ted Rubin Straight Talk. Social media is a powerful tool for connecting with customers, forming relationships, and growing your small business. Social advocacy is...
