by Ted Rubin | Feb 10, 2016 | Featured, Marketing, Social Media/Marketing
Running a successful small business often requires a willingness to take reasonable risks. If you wish to expand your business, introduce a new product or bring in new employees, there will always be some risk that the new “normal” won’t work as well as the old one....
by Ted Rubin | Feb 9, 2016 | Featured, Marketing, Social Media/Marketing
OracleSocial: Ok, I have to ask. What’s the deal with the socks? Do you plan your outfit around your socks? Ted: I’m playful. Socks have become part of my personal brand since 2010. It started because people noticed I was wearing funky socks at conferences. It creates...
by Ted Rubin | Feb 4, 2016 | Divorced Dad, Featured, Marketing, Social Media/Marketing
One of the biggest challenges for the younger generations today, in business and trying to make their mark by building their personal brands via social platforms, is that all their screw-ups and “young” mistakes are out in public display for everyone to...
by Ted Rubin | Feb 3, 2016 | Featured, Marketing, Social Media/Marketing
People matter. As you work to grow your small business, the relationships you establish with those who help you run it play a major role in your success. You get to know some of them (like your employees) pretty well through everyday interaction; vendors and partners,...
by Ted Rubin | Jan 25, 2016 | Featured, Marketing, Social Media/Marketing
The “and so it goes” phenomenon of going back to school that was so prevalent when school started again this year reminded me of how important milestones are to the people experiencing them, and why we need to cultivate empathy in all of our relationships (especially...
