by Ted Rubin | Dec 23, 2015 | Featured, Marketing, Social Media/Marketing
Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two...
by Ted Rubin | Dec 10, 2015 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Q: What’s your best piece of advice for readers looking to improve their marketing? Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is...
by Ted Rubin | Dec 4, 2015 | Featured, Marketing, Social Media/Marketing
When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales and marketing, you want a large group of people who understand what you have to offer. Reach just doesn’t tell the whole...
by Ted Rubin | Nov 29, 2015 | Featured, Marketing, Social Media/Marketing
We often hear a lot about omnichannel marketing from an external viewpoint, but I think it’s also important to look at it from an internal perspective. Is your internal communication structure helping to build consistent company messaging and culture or is there...
by Ted Rubin | Nov 25, 2015 | Featured, Marketing, Social Media/Marketing
Ted Rubin is a content marketing expert and professional keynote speaker. His site TedRubin.com has a wealth of information about content creation, SEO strategizing, business growth, personal branding, child rearing and life living. We asked Ted the question, “What is...
