by Ted Rubin | Dec 28, 2015 | Featured, Marketing, Social Media/Marketing
Today leadership is about more than getting things done through others and business is more than just return on investment and the bottom line. Today, employees and customers want the same things; they want an experience, a connection and a relationship that goes...
by Ted Rubin | Dec 24, 2015 | Divorced Dad, Featured, Marketing, Social Media/Marketing
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives… let’s remember all we...
by Ted Rubin | Dec 23, 2015 | Featured, Marketing, Social Media/Marketing
Should PR or marketing be responsible for corporate social media activities? It’s a common point of contention for businesses. While the jury is still out, research shows one group may be gaining favor. When it comes to social media, a lot has changed in the last two...
by Ted Rubin | Dec 10, 2015 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Q: What’s your best piece of advice for readers looking to improve their marketing? Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is...
by Ted Rubin | Dec 4, 2015 | Featured, Marketing, Social Media/Marketing
When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales and marketing, you want a large group of people who understand what you have to offer. Reach just doesn’t tell the whole...
