by Ted Rubin | Feb 1, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
John Andrews: I recently participated in an industry call with AI leaders to explore the implications of DeepSeek AI. The discussion brought forth various perspectives on its impact, resulting in some noteworthy insights: – Doubts on Cost and Performance:...
by Ted Rubin | Jan 11, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
An easy way to get noticed at any event where there are speakers and opportunities for Q&A… In advance of the event, prepare questions for the speakers. Make an effort to be the first one with your hand up for a question, sitting in one of the front rows can...
by Ted Rubin | Jan 4, 2025 | Featured, Marketing, Social Media/Marketing
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
by Ted Rubin | Dec 29, 2024 | Divorced Dad, Featured, Miscellaneous, Uncategorized
CREATING YOURSELF is a mindset I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans would allow while they were growing up. I continue to try to...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
