by Ted Rubin | Jan 11, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
An easy way to get noticed at any event where there are speakers and opportunities for Q&A… In advance of the event, prepare questions for the speakers. Make an effort to be the first one with your hand up for a question, sitting in one of the front rows can...
by Ted Rubin | Jan 4, 2025 | Featured, Marketing, Social Media/Marketing
ROI offers a straightforward calculation: it measures the financial gain or loss relative to the investment made, often within a defined time frame. However, as businesses evolve to prioritize not only profitability but also long-term sustainability and...
by Ted Rubin | Dec 29, 2024 | Divorced Dad, Featured, Miscellaneous, Uncategorized
CREATING YOURSELF is a mindset I employed with my daughters in the hopes I would impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans would allow while they were growing up. I continue to try to...
by Ted Rubin | Nov 29, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
RETURN ON RELATIONSHIP (ROR), a concept I have been using and evangelizing since March 2009, is increasingly recognized, but NOT nearly enough, alongside traditional Return on Investment (ROI), and highlights the often-overlooked value derived from building and...
by Ted Rubin | Oct 26, 2024 | Divorced Dad, Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
A great mentor drilled into me at the beginning of my career, and my Dad in many ways my whole life, that some friends will be for when you just need someone to listen and offer comfort; some will be for when you need advice and support. Some will be there for just...
