by Ted Rubin | Jun 21, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s get real about the platforms we all rely on, whether for content, connection, or commerce. The algorithms aren’t neutral. They’re not just “feeding the content people want.” They are engineered to suppress anything that disrupts the plans, or profits, of those...
by Ted Rubin | May 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Let’s change the Marketing and Sales conversation… it’s time to move beyond the outdated, impersonal mindset of “targeting” and start thinking like matchmakers instead. TARGETING is about aiming at a prospect like a bullseye, calculating who’s most likely to...
by Ted Rubin | May 18, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
In the race to grow a business or build personal relationships, it’s easy to fixate on speed… more followers, more leads, more visibility. But real influence isn’t measured in acceleration alone. It’s measured in depth… how deeply you connect, how much trust you earn,...
by Ted Rubin | Mar 30, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Marketing isn’t just about strategies, data, and campaigns, it’s about how you think, adapt, and approach challenges. The best marketing teams don’t just execute; they innovate, pivot, and see opportunities where others see obstacles. The key to success lies in...
by Ted Rubin | Mar 23, 2025 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
There is power in clear expectations and meaningful incentives. One of the most important factors in achieving success, whether at work, in personal projects, or even in relationships, is ensuring clarity in expectations and providing incentives that inspire action....
