by Ted Rubin | Aug 28, 2018 | Featured, Marketing, Social Media/Marketing
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how. ~via RockstarCMO It’s not always easy to boil a big, complex topic like marketing down to its most basic, important...
by Ted Rubin | Aug 12, 2018 | Featured, Marketing, Social Media/Marketing
In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves, depending on whether they were observed. What does that have to do with...
by Ted Rubin | Aug 7, 2018 | Featured, Marketing, Social Media/Marketing
Business cards present a great opportunity for connection. Pity so many foolishly think they are outdated…. but as always with something overlooked, a great opportunity for those who understand the value. Always look for opportunities to set yourself...
by Ted Rubin | Aug 4, 2018 | Featured, Marketing, Social Media/Marketing
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple acknowledgement is not that hard and really should not be too much...
by Ted Rubin | Jul 29, 2018 | Featured, Marketing, Social Media/Marketing
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an...