by Ted Rubin | Apr 15, 2011 | Featured, Marketing, Social Media/Marketing
Market research can be tricky because people have a tendency toward giving you the answers they think you want. It is simply human nature, and something we marketers must pay attention to. In the past, the solution to avoiding this skewed feedback has been to provide...
by Ted Rubin | Feb 3, 2011 | Social Media/Marketing
Originally posted at: SheSpeaks It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals. New...
by Ted Rubin | Feb 3, 2011 | Social Media/Marketing
Originally posted at: SheSpeaks It’s becoming more and more clear that women’s online communities are the true powerhouses of trust. Social networks have their place, but it’s the online communities that women trust the most for brand and product referrals. New...
by Ted Rubin | Jan 19, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at: SheSpeaks Fences make good neighbors — even in the social media world. Too many brands assume that the most effective way to market in this digital age is to use social media to post and tweet as many marketing messages as possible to the...