by Ted Rubin | Jan 2, 2015 | Featured, Marketing, Social Media/Marketing
As we begin 2015, let’s be certain to remember and focus on… Three Key Marketing 101 Lessons that never go out of style not matter the platforms or new names: 1. You are NOT Your Customer—Do Your Research: One of the most important lessons every...
by Ted Rubin | Dec 12, 2014 | Featured, Marketing, Social Media/Marketing
The most prominent reasons Small Business should be using social media are responding to customer questions, networking and education… but there’s more. To date, most small businesses have not been looking to help build the sales funnel through these channels. This is...
by Ted Rubin | Dec 1, 2014 | Featured, Marketing, Social Media/Marketing
The number ONE reason many marketers fail when they try to use social media is that they DON’T take into account important traditional marketing lessons from the past—and I’m talking Plain Jane, Vanilla Manilla lessons that should be the bread and butter for any...
by Ted Rubin | Jan 19, 2012 | Featured, Marketing, Social Media/Marketing
In watching the social media revolution unfold around us over the past several years, there’s a recurring theme that keeps popping up. I see it all the time in discussions on “best practices” and in forums and blogs where marketers lament the fact that you can’t...