by Ted Rubin | May 3, 2014 | Featured, Marketing, Social Media/Marketing
POSTED BY CHRIS WESTFALL ON APR 25, 2014 Introducing BulletProof Branding Here’s the foreword to my new book by none other than Ted Rubin, one of the greatest strategic marketers on the planet. As an expert I really respect, I had to ask Ted to comment on the book –...
by Ted Rubin | May 3, 2014 | Featured, Marketing, Social Media/Marketing
POSTED BY CHRIS WESTFALL ON APR 25, 2014 Introducing BulletProof Branding Here’s the foreword to my new book by none other than Ted Rubin, one of the greatest strategic marketers on the planet. As an expert I really respect, I had to ask Ted to comment on the book –...
by Ted Rubin | Nov 5, 2013 | Featured, Marketing, Social Media/Marketing
Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your...
by Ted Rubin | Oct 18, 2013 | Featured, Marketing, Social Media/Marketing, Video
Connecting with Your Customer Featuring @TedRubin In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship. Many people in the social media world...
by Ted Rubin | Aug 23, 2012 | Featured, Marketing, Social Media/Marketing
I get asked this question a lot: What’s the difference between advertising and marketing, and how do they pertain to social media? But really, advertising is a subset of marketing. Marketing is defined as the integrated communications process through which...
