by Ted Rubin | Mar 23, 2012 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Need to lower the stress from a frustrating workday or find a way to put yourself in that “happy” place? Learn from children and skip. I’m not kidding! It might sound silly, but it really isn’t. The act of skipping (with or without a rope) involves both sides of the...
by Ted Rubin | Mar 5, 2012 | Featured, Marketing, Social Media/Marketing
According to a January article by eMarketer, research from the social marketing software firm Awareness, Inc. shows that businesses are thinking about getting back into blogging for 2012, and it’s about time. The survey also indicated that businesses are looking at...
by Ted Rubin | Mar 2, 2012 | Featured, Marketing, Social Media/Marketing
@Katadhin, John Andrews, Collective Bias Founder/CEO, has over 14 years experience with leading brands like Sara Lee, Eastman Kodak Digital, Newell Rubbermaid, and of course Walmart, where he is perhaps best known for the creation of its award winning social media...
by Ted Rubin | Feb 28, 2012 | Featured, Marketing, Social Media/Marketing
We are hearing so much now about social media creating a shift from ‘the wisdom of crowds’ to ‘the wisdom of friends’, but what does that really mean for brand advocacy? A lot. It’s this ‘wisdom of friends’ that brings a new “social power” to Brand Advocacy. Social...
by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
